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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

Wiley (2008)
US$93.60

This much-needed text offers an authoritative introduction to strategic marketing in health care and...

BRAND sense: Sensory Secrets Behind the Stuff We Buy

BRAND sense

Sensory Secrets Behind the Stuff We Buy

Free Press (2008)
US$12.99

In perhaps the most creative and authoritative book on sensory branding ever written, international...

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Wiley (2005)
US$38.50

Today, corporations are expected to give something back to their communities in the form of...

BSS FAQs On Marketing: Answers and advise by the gurus

BSS FAQs On Marketing

Answers and advise by the gurus

Marshall Cavendish (2012)
US$4.00

FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an...

Social Marketing: Behavior Change for Social Good

Social Marketing (6th ed.)

Behavior Change for Social Good

SAGE Publications (2019)
US$87.00

Successful social marketing holds the power to change the world.  For almost two decades, Social...

Ten Deadly Marketing Sins: Signs and Solutions
Wiley (2004)
US$30.99

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing...

High Visibility, Third Edition: Transforming Your Personal and Professional Brand

High Visibility, Third Edition (3rd ed.)

Transforming Your Personal and Professional Brand

Irving Rein, Philip Kotler and 2 more...
McGraw-Hill Education (2006)
US$35.10

The classic guide to personal and public image making--now updated for the digital age The...

Marketing Places
Free Press (2002)
US$15.99

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in...

B2B Brand Management
Springer Berlin Heidelberg (2006)
US$44.99

As products become increasingly similar, companies are turning to branding as a way to create a...

Market Your Way to Growth: 8 Ways to Win
Wiley (2012)
US$21.99

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive...