Philip Kotler

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10 péchés mortels en marketing: Symptômes et solutions (Master Class)

10 péchés mortels en marketing

Symptômes et solutions (Master Class)

Primento Digital Publishing (2016)
US$14.99

Avec les MASTER CLASS, prenez conseil auprès des meilleurs et allez à l’essentiel Ce livre est la...

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Wiley (2005)
US$38.50

Today, corporations are expected to give something back to their communities in the form of...

BRAND sense: Sensory Secrets Behind the Stuff We Buy

BRAND sense

Sensory Secrets Behind the Stuff We Buy

Free Press (2008)
US$11.99

In perhaps the most creative and authoritative book on sensory branding ever written, international...

Ingredient Branding: Making the Invisible Visible

Ingredient Branding

Making the Invisible Visible

Springer Berlin Heidelberg (2010)
US$59.99

An ingredient brand is a component of a product that has its own brand identity. This book explains...

The Way of the Warrior in Business: Battling for Profits, Power, and Domination – and Winning Big!

The Way of the Warrior in Business

Battling for Profits, Power, and Domination – and Winning Big!

Maven House (2013)
US$9.99

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll...

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Museum Marketing and Strategy (2nd ed.)

Designing Missions, Building Audiences, Generating Revenue and Resources

Neil G. Kotler, Philip Kotler and 1 more...
Wiley (2008)
US$70.20

This newly revised and updated edition of the classic resource on museum marketing and strategy...

The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

The Shift

The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Wiley (2009)
US$30.99

Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth...

Kellogg on Advertising and Media: The Kellogg School of Management
Wiley (2010)
US$26.50

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the...

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Arts Marketing Insights

The Dynamics of Building and Retaining Performing Arts Audiences

Wiley (2006)
US$28.99

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more...

Social Marketing: Behavior Change for Social Good

Social Marketing (6th ed.)

Behavior Change for Social Good

SAGE Publications (2019)
US$78.00

Successful social marketing holds the power to change the world.  For almost two decades, Social...