New Releases

Language

Ebook Format

DRM

1 - 10 of 43 results

Market Your Way to Growth: 8 Ways to Win
Wiley (2012)
US$21.99

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive...

Democracy in Decline: Rebuilding its Future

Democracy in Decline

Rebuilding its Future

SAGE Publications (2016)
US$22.00

An examination by the 'father of modern marketing' into how well a long cherished product...

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Philip Kotler, Roland Berger and 1 more...
Springer Berlin Heidelberg (2010)
US$29.99

Having read this book: You will have a basic understanding of strategy and the process of strategic...

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Arts Marketing Insights

The Dynamics of Building and Retaining Performing Arts Audiences

Wiley (2006)
US$28.99

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more...

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

Wiley (2014)
US$26.50

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. ...

Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits
ABC-CLIO (2019)
US$39.00

In Advancing the Common Good , author Phil Kotler describes how today's society is in a state of...

Confronting Capitalism: Real Solutions for a Troubled Economic System

Confronting Capitalism

Real Solutions for a Troubled Economic System

AMACOM (2015)
US$12.99

We don’t need to replace capitalism, just improve it--so that it can work for all!

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Precision Marketing

The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Jeff Zabin, Gresh Brebach and 1 more...
Wiley (2004)
US$26.50

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are...

Managing Customer Experience and Relationships: A Strategic Framework

Managing Customer Experience and Relationships (3rd ed.)

A Strategic Framework

Don Peppers, Martha Rogers and 1 more...
Wiley (2016)
US$85.50

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer...

A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Philip Kotler, François Maon and 1 more...
Taylor and Francis (2016)
US$180.00

Corporate social responsibility has grown into a global phenomenon that encompasses businesses,...