Philip Kotler

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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Philip Kotler, Roland Berger and 1 more...
Springer Berlin Heidelberg (2010)
US$29.99

The Quintessence of Strategic Management provides a basic understanding of strategic management....

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Precision Marketing

The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Jeff Zabin, Gresh Brebach and 1 more...
Wiley (2004)
US$26.50

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are...

Managing Customer Experience and Relationships: A Strategic Framework

Managing Customer Experience and Relationships (3rd ed.)

A Strategic Framework

Don Peppers, Martha Rogers and 1 more...
Wiley (2016)
US$85.50

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer...

A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Philip Kotler, François Maon and 1 more...
Taylor and Francis (2016)
US$170.00

Corporate social responsibility has grown into a global phenomenon that encompasses businesses,...

Audio Branding: Using Sound to Build Your Brand

Audio Branding

Using Sound to Build Your Brand

Kogan Page (2017)
US$29.95

Create an audio language to support your brand identity with a step-by-step guide backed by real...

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management (2nd ed.)

What You Really Need to Know to Survive in Business

Philip Kotler, Roland Berger and 1 more...
Springer Berlin Heidelberg (2016)
US$59.99

The Quintessence of Strategic Management provides a basic understanding of strategic management....

Transformational Sales: Making a Difference with Strategic Customers

Transformational Sales

Making a Difference with Strategic Customers

Philip Kotler, Marian Dingena and 1 more...
Springer International Publishing (2015)
US$59.99

​Inspired by a new, transformative era in human and business relations, this book provides a unique...

Kellogg on Marketing
Wiley (2010)
US$26.50

The business classic, fully revised and updated for today's marketers The second edition of ...

High Visibility, Third Edition: Transforming Your Personal and Professional Brand

High Visibility, Third Edition (3rd ed.)

Transforming Your Personal and Professional Brand

Irving Rein, Philip Kotler and 2 more...
McGraw-Hill Education (2006)
US$35.10

The classic guide to personal and public image making--now updated for the digital age The...

Social Marketing to Protect the Environment: What Works
SAGE Publications (2011)
US$49.00

Behavior change is central to the pursuit of sustainability. This book details how to use...