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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review Press (2013)
US$24.99

Stop pushing products—and start cultivating relationships with the right customers. If you read...

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review Press (2017)
US$24.99

Sales isn’t about pushing products or being efficient; it’s about building the right systems to...

The Way of the Warrior in Business: Battling for Profits, Power, and Domination – and Winning Big!

The Way of the Warrior in Business

Battling for Profits, Power, and Domination – and Winning Big!

Maven House (2013)
US$9.99

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll...

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Precision Marketing

The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Jeff Zabin, Gresh Brebach and 1 more...
Wiley (2004)
US$26.50

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are...

Ingredient Branding: Making the Invisible Visible

Ingredient Branding

Making the Invisible Visible

Springer Berlin Heidelberg (2010)
US$59.99

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that...

Social Marketing to Protect the Environment: What Works
SAGE Publications (2011)
US$58.00

Behavior change is central to the pursuit of sustainability. This book details how to use...

Transformational Sales: Making a Difference with Strategic Customers

Transformational Sales

Making a Difference with Strategic Customers

Philip Kotler, Marian Dingena and 1 more...
Springer International Publishing (2015)
US$59.99

​Inspired by a new, transformative era in human and business relations, this book provides a unique...

Managing Customer Experience and Relationships: A Strategic Framework

Managing Customer Experience and Relationships (3rd ed.)

A Strategic Framework

Don Peppers, Martha Rogers and 1 more...
Wiley (2016)
US$85.50

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer...

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management (2nd ed.)

What You Really Need to Know to Survive in Business

Philip Kotler, Roland Berger and 1 more...
Springer Berlin Heidelberg (2016)
US$59.99

Having read this book: You will have a basic understanding of strategy and the process of strategic...

Loktantra ka Patan: Bhavishya ka Punarnirmaan

Loktantra ka Patan

Bhavishya ka Punarnirmaan

SAGE Publications (2017)
US$9.95

An examination by the 'father of modern marketing' into how well a long cherished product...