Philip Kotler

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review Press (2013)
US$24.99

Stop pushing products—and start cultivating relationships with the right customers. If you read...

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review Press (2017)
US$24.99

Sales isn’t about pushing products or being efficient; it’s about building the right systems to...

Marketing Strategy from the Masters (Collection)
Pearson Education (2010)
US$119.99

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even...