Rodney Overton

Tips, tools and skills for managers. Wide ranging and comprehensive contents of interest to managers at all levels anywhere in the world! Broad categories include: Management, leadership, planning Management functions Competent first line management The evolution of global enterprise Management skills The Management Plan Human...

Small Business Management is really about turning your products and services into cash, maximising your profits, providing an adequate return on investment and creating a business which can be sold for capital gains at a future date. To achieve this means providing appropriate attention to myriad details! Good managers do it more effectively than...

This book, Business Planning for Success, is intended as an aid and prompt for those who wish to write their own Business Plan. Developing a Business Plan will force you to think through some important issues that you may not otherwise consider - a cathartic process. Your plan will become a valuable tool as you set out to raise money for your...

This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations...

Easy to read and use. Human Resources are the cornerstone of any business. This book has broad appeal to all levels of business and management, including laymen. Provides a wide range of information and suggestions for dealing with critical people issues. Use this book to write your own H.R. manual! Your best resource in business is your people! ...

Finding business is the first step in the sales process - and without a sale nothing much will happen in any business. And of course without sales no business will be able survive for very long. Every business organisation and sales person needs to be constantly prospecting for new business and new customers. Details around 200 cost effective...

Discusses the critical issues for people wishing to learn the basics required to become a successful sales representative. Recommended handbook for a number of popular courses, 7 steps in the sales process, prospecting, qualifying customers, budgets, overcoming objections, closing the sale, the customer, the sales pitch, features, benefits, AIDA,...

Managers are expected to perform four basic tasks in the successful running of their business - planning, leading, organising and controlling. In carrying out these activities they need to formulate strategies for success and to communicate those strategies to staff at all levels. This book is intended to provide stimulation for managers at any...

An ideal reference book for people in any business looking for cost effective ways to market their business. Contains more than 60 case studies full of cost effective marketing tips. Also explains marketing theory, marketing plans, market segments, demo-graphics, and the four P's. What can you do to provide your business - large or small -...

Revised and enlarged version of earlier Leadership titles. What is leadership? Are you a good leader? Leadership in Australia. Discusses a wide range of leadership issues and contains a number of quizzes and checklist to appraise and improve your leadership skills. Leadership is a most challenging and difficult form of work. Some appear to be...