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Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality

Mean Markets and Lizard Brains

How to Profit from the New Science of Irrationality

Wiley (2005)
US$14.99

Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and...

Mean Genes: From Sex To Money To Food: Taming Our Primal Instincts

Mean Genes (2nd ed.)

From Sex To Money To Food: Taming Our Primal Instincts

Basic Books (2012)
US$12.99

Why do we want—and why do we do—so many things that are bad for us? And how can we stop?...