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B2B Brand Management
Springer Berlin Heidelberg (2006)
US$44.99

As products become increasingly similar, companies are turning to branding as a way to create a...

The Globalization of Chinese Companies: Strategies for Conquering International Markets

The Globalization of Chinese Companies

Strategies for Conquering International Markets

Arthur Yeung, Katherine Xin and 2 more...
Wiley (2011)
US$39.60

China business experts analyze the next wave of Chinese corporate giants as they emerge into the...

Ingredient Branding: Making the Invisible Visible

Ingredient Branding

Making the Invisible Visible

Springer Berlin Heidelberg (2010)
US$59.99

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that...

Transformational Sales: Making a Difference with Strategic Customers

Transformational Sales

Making a Difference with Strategic Customers

Philip Kotler, Marian Dingena and 1 more...
Springer International Publishing (2015)
US$59.99

​Inspired by a new, transformative era in human and business relations, this book provides a unique...