Global Strategy and Management

Theory and Practice

Paul N. Gooderham,

Global Strategy and Management: Theory and Practice
 

About the eBook

This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? How can knowledge be transferred across the MNC? What employment policies are legitimate in a world of differing standards?
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