Offering an international outlook and featuring insights from across four continents, this invaluable guide introduces new methods and approaches to data analysis, tackling various research phases, including perspectives from quantitative researchers. It focuses on the role of culture and the intercultural challenges that fieldworkers encounter, enticing readers into further conversations concerning the role of fieldwork in producing new knowledge. Expert contributors illustrate the benefits of field research in intercultural research not only to academic literature, but also to organisational policies and the societies within which we work and live.
Including insights from the fields of ethnography and social anthropology, this cutting edge guide is crucial reading for all students and researchers of business and management studies as well as organisational development hoping to begin their foray into fieldwork, as well as experienced scholars looking for new approaches to field research. It will also benefit management professionals and consultants in need of an expanded knowledge-base for coFnducting action research or other interventions in organisations.
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