The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead.
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