Hospitality Marketing Management (4th ed.)

Robert D. Reid,

Hospitality Marketing Management
 
 
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
  • Includes coverage of tourism marketing
  • Features new material on marketing technology and it's implications in the hospitality industry
  • Offers international coverage
  • Provides new, applications approach to the discipline of marketing


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