The Handbook presents a multitude of fascinating, superbly illustrated studies on the facets of entrepreneurship amongst indigenous peoples. Chapters elaborating on the history, culture, values and objectives underpinning indigenous entrepreneurship introduce the subject, providing essential background information. A series of sections then convey the variances and idiosyncrasies of indigenous entrepreneurship in Africa, Asia, Europe, the Americas and the South Pacific. The Handbook concludes by drawing on its original, rich and varied empirical studies to explain why people from different cultures possess different indigenous values, and therefore different entrepreneurship experiences and practices, even when exposed to similar stimuli.
Proposing that what is an opportunity for some people is less so for others with different ideals, and that opportunity recognition is largely culturally determined, this unique, colourful account of indigenous enterprise will provide an intriguing read for those with an interest in entrepreneurship and development studies.
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