This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Key features include:
a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.
Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.
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