Unraveling the Mysteries of Case Study Research

A Guide for Business and Management Students

Marilyn L. Taylor ,

 
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Unraveling the Mysteries of Case Study Research: A Guide for Business and Management Students
Unraveling the Mysteries of Case Study Research: A Guide for Business and Management Students

About the eBook

An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.
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