The SAGE Handbook of Qualitative Business and Management Research Methods

Methods and Challenges

Cathy Cassell ,

 
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About the eBook

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the key methods and challenges encountered when undertaking qualitative research in the field.

The chapters have been arranged into three thematic parts:

Part One examines a broad spectrum of contemporary methods, from autoethnography and discourse analysis, to shadowing and thematic analysis.

Part Two presents an overview of key visual methods, such as photographs, drawing, video and web images.

Part Three explores methodological developments, including aesthetics and smell, fuzzy set comparative analysis, and beyond.

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