This in-depth understanding of the BPO industry is also invaluable for business partners and industry leaders-for those who aim to set up a BPO, or for those keen to sustain the workforce in an industry known for its high attrition rate. The authors have dispelled myths while focusing on challenges, opportunities, and solutions from the perspectives of the employee, employer, and customer. How the industry has touched lives of thousands of youth and turned India into a global superpower makes this a compelling read for all those with a wider interest in the power of transformation.
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