Moderating Focus Groups

by Richard A. Krueger

Series: Focus Group Kit (No. 4)

Subject categories
ISBNs
  • 9780761908210
  • 9781452249995
  • 9781506320601

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.


  • SAGE Publications; July 1997
  • ISBN: 9781452249995
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Moderating Focus Groups
  • Series: Focus Group Kit (No. 4)
  • Author: Richard A. Krueger
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9780761908210
  • 9781452249995
  • 9781506320601
Subject categories
ISBNs
  • 9780761908210
  • 9781452249995
  • 9781506320601