Analyzing and Reporting Focus Group Results

by Richard A. Krueger

Series: Focus Group Kit (No. 6)

Subject categories
ISBNs
  • 9780761908166
  • 9781452250014
  • 9781506339177
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

  • SAGE Publications; July 1997
  • ISBN: 9781452250014
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Analyzing and Reporting Focus Group Results
  • Series: Focus Group Kit (No. 6)
  • Author: Richard A. Krueger
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9780761908166
  • 9781452250014
  • 9781506339177
Subject categories
ISBNs
  • 9780761908166
  • 9781452250014
  • 9781506339177