Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
SAGE Publications; January 2013
- ISBN: 9781452292779
- Edition: 2
- Read online, or download in secure PDF or secure ePub format
- Title: New Venture Creation
- Author: Marc H. Meyer; Frederick G. Crane
Imprint: SAGE Publications, Inc