Applied Crisis Communication and Crisis Management

Cases and Exercises

by Timothy Coombs

Subject categories
ISBNs
  • 9781452217802
  • 9781483311050
  • 9781483321608
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

  • SAGE Publications; June 2013
  • ISBN: 9781483311050
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Applied Crisis Communication and Crisis Management
  • Author: Timothy Coombs
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9781452217802
  • 9781483311050
  • 9781483321608
Subject categories
ISBNs
  • 9781452217802
  • 9781483311050
  • 9781483321608