Controversies in Contemporary Advertising (2nd ed.)

by Kim B. Sheehan

Subject categories
ISBNs
  • 9781452261072
  • 9781483309996
  • 9781483315430
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

  • SAGE Publications; July 2013
  • ISBN: 9781483309996
  • Edition: 2
  • Read online, or download in secure PDF or secure ePub format
  • Title: Controversies in Contemporary Advertising
  • Author: Kim B. Sheehan
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9781452261072
  • 9781483309996
  • 9781483315430
Subject categories
ISBNs
  • 9781452261072
  • 9781483309996
  • 9781483315430