The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
SAGE Publications; September 2012
- ISBN: 9781452262048
- Edition: 2
- Read online, or download in secure PDF or secure ePub format
- Title: The SAGE Handbook of Persuasion
- Author: James Price Dillard (ed.); Lijiang Shen (ed.)
Imprint: SAGE Publications, Inc