Strategic Management (4th ed.)

Theory and Practice

by John A. Parnell

Subject categories
ISBNs
  • 9781452234984
  • 9781452292786
  • 9781483322643
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

  • SAGE Publications; January 2013
  • ISBN: 9781452292786
  • Edition: 4
  • Read online, or download in secure PDF or secure ePub format
  • Title: Strategic Management
  • Author: John A. Parnell
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9781452234984
  • 9781452292786
  • 9781483322643

In The Press

“The writing style is the biggest asset of the text. In addition, the multiple examples on a topic allow students to receive different points of view to understand these concepts.”

Subject categories
ISBNs
  • 9781452234984
  • 9781452292786
  • 9781483322643