Inside the Nudge Unit

How small changes can make a big difference

by David Halpern

Subject categories
ISBNs
  • 9780753556559
  • 9780753551387

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics 2017!

Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.


  • Ebury Publishing; August 2015
  • ISBN: 9780753551387
  • Read online, or download in secure ePub format
  • Title: Inside the Nudge Unit
  • Author: David Halpern
  • Imprint: Virgin Digital
Subject categories
ISBNs
  • 9780753556559
  • 9780753551387

In The Press

"A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human"


About The Author

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.

The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.

Subject categories
ISBNs
  • 9780753556559
  • 9780753551387