Digital Luxury

Transforming Brands and Consumer Experiences

by Wided Batat

Subject categories
ISBNs
  • 9781526458933
  • 9781526483584
  • 9781526483560
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

  • SAGE Publications; April 2019
  • ISBN: 9781526483584
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Digital Luxury
  • Author: Wided Batat
  • Imprint: SAGE Publications Ltd
Subject categories
ISBNs
  • 9781526458933
  • 9781526483584
  • 9781526483560
Subject categories
ISBNs
  • 9781526458933
  • 9781526483584
  • 9781526483560