Socially Responsible International Business

Critical Issues and the Way Forward

Leonidas C. Leonidou,

Socially Responsible International Business: Critical Issues and the Way Forward
 
 
Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.


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