It is 1981. Delhi summer. A small office.
Three “hungry” minds brainstorming launch strategy of a product. They have been doing this for the past 3 months, 12 hours a day.
The office is HCL and the product is Systems-2 computers. What they are about to launch will kick start the Indian computer story, and which will be known as the “inflection point” of the Indian IT Industry. This book is the tale of that “inflection point,” and told through the life of that third “hungry” mind who together with Arjun Malhotra and Shiv Nadar was one of the stimulators of computer revolution in the country, a visionary who remained in the background and silently scripted the Indian IT story into a global epic—Amit Dutta Gupta.
SAGE Publications; November 2014
- ISBN: 9789351501602
- Read online, or download in secure PDF format
- Title: Why You Must Know This Man
- Author: Arjun Malhotra (ed.); Sushmita Sengupta (ed.)
Imprint: Sage Publications Pvt. Ltd
In The Press
“Path-breaking campaigns created by Amit da, such as ‘Even Your Typist Can Operate’ and ‘Head on Fire,’ launched the indigenous ‘PC’ revolution in India.”