The Future of Branding

by Rajendra K Srivastava, Gregory Metz Thomas

Subject categories
ISBNs
  • 9789351503163
  • 9789351503170

New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.

Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. The all-star team includes:

Martin Roll, Kevin Lane Keller, Don E. Schultz, Bernd Schmitt, Jean-Noel Kapferer, , V. Kumar, Bharath Rajan, Lluis Martinez-Ribes, Shi Zhang, Jean Yannis Suvatjis, Leslie de Chernatony, Vanessa M. Patrick and Henrik Hagtvedt, Gregory M Thomas, Jeffrey Parkhurst Srinivas Reddy, Anupam Jaju, Werner Reinartz, Jeffery Andrien, Paul Benoit, Philip C Zerrillo, Cem Bahadir, and Rajendra K Srivastava.


  • SAGE Publications; December 2015
  • ISBN: 9789351503170
  • Read online, or download in secure PDF format
  • Title: The Future of Branding
  • Author: Rajendra K Srivastava (ed.); Gregory Metz Thomas (ed.)
  • Imprint: Sage Publications Pvt. Ltd
Subject categories
ISBNs
  • 9789351503163
  • 9789351503170

In The Press

"Srivastava and Thomas have assembled some of the best minds and their latest thinking on how to build, protect, and leverage brands to capture new opportunities and fully realize a brand’s economic potential”

Subject categories
ISBNs
  • 9789351503163
  • 9789351503170