Understanding Emerging Markets

Building Business BRIC by Brick

by Stefano Pelle

Series: Response Books

Subject categories
ISBNs
  • 8178299623
  • 9780761935575
  • 9788178299624
  • 9789352800650
This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:

– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development

  • SAGE Publications; January 2007
  • ISBN: 9788178299624
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Understanding Emerging Markets
  • Series: Response Books
  • Author: Stefano Pelle
  • Imprint: Sage Publications Pvt. Ltd
Subject categories
ISBNs
  • 8178299623
  • 9780761935575
  • 9788178299624
  • 9789352800650
Subject categories
ISBNs
  • 8178299623
  • 9780761935575
  • 9788178299624
  • 9789352800650