It has long been known that carefully constructed programs delivered through the
media, such as radio, television and, more recently, Internet can have a profound
effect on social development and behavior. There is, however, increasing acknowledgment
that media programming alone is not enough to sustain beneficial behavior change.
There is a clear need for these Entertainment-Education programs to be reinforced
by strong on-the-ground support from trained community workers. In remote areas
of developing countries, this support must often be given through distance education.
This book, which is the third in the series titled Communication for Behavior
Change, provides guidelines on the preparation of distance education radio,
TV and Internet programs, using the Edu-tainment format. This method of teaching
provides clear, concise instruction set against an entertainment background
that can attract and hold the attention of learners who frequently have no contact
with a teacher or mentor.
In this book, the authora leading practitioner in the fields of both
Edu-tainment and Entertainment-Education ( the format used for general public
programming)provides detailed instructions on creating distance education
programs for community workers in developing countries. A special section, provided
by a specialist in the field of Internet use, gives clear guidelines on IT application
for distance education.
The book is designed to help project managers, writers, producers, researchers,
development planners, donors, NGOs and other organizations who want to make
use of distance education programming for community workers. It provides clear
guidelines on curriculum preparation, media selection, program format choice,
script writing and review, program production, preparation of support books
and participant guides and methods of audience feedback. The 6Ts of successful
lesson preparation are explained along with demonstrations of how the 6Ts are
used in various script samples.