9 Brand Shaastras

Nine Successful Brand Strategies to Build Winning Brands

by Jagdeep Kapoor

Series: Response Books

Subject categories
ISBNs
  • 8132101820
  • 9780761932567
  • 9788132101826
`Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need Shaastra`, which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the `Heed Shaastra`) and brand market share growth strategy (or `the Breed Shaastra`). Through a stepwise presentation of these concepts, Jagdeep Kapoor maps the entire journey of any brand from inception to success!

Simple and direct, 9 Brand Shaastras distils decades of brand building experience into an easy to read book which every marketing person must have. Numerous real life examples, combined with the author`s vast experience, will give the reader a strong grounding in the fundamentals of brand building.


  • SAGE India; June 2004
  • ISBN: 9788132101826
  • Read online, or download in secure PDF format
  • Title: 9 Brand Shaastras
  • Series: Response Books
  • Author: Jagdeep Kapoor
  • Imprint: SAGE India
Subject categories
ISBNs
  • 8132101820
  • 9780761932567
  • 9788132101826
Subject categories
ISBNs
  • 8132101820
  • 9780761932567
  • 9788132101826