The Entrepreneur as Business Leader

Cognitive Leadership in the Firm

S. Scheer,

The Entrepreneur as Business Leader: Cognitive Leadership in the Firm
 
 
An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book uses the theory of cognitive leadership as a basis for further theoretical and empirical explorations. Silke Scheer bridges some of the missing links that can be identified within the theory and demonstrates how its scope can be broadened by investigating group level processes.


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