Consumer Behaviour (3rd ed.)

Applications in Marketing

by Robert East, Jaywant Singh, Malcolm Wright,

Subject categories
ISBNs
  • 9781473919495
  • 9781473987272
  • 9781473988033

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.


The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.

 

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

  • SAGE Publications; November 2016
  • ISBN: 9781473987272
  • Edition: 3
  • Read online, or download in secure PDF or secure EPUB format
  • Title: Consumer Behaviour
  • Author: Robert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele
  • Imprint: SAGE Publications Ltd
Subject categories
ISBNs
  • 9781473919495
  • 9781473987272
  • 9781473988033

In The Press

A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.

Subject categories
ISBNs
  • 9781473919495
  • 9781473987272
  • 9781473988033