Creative Aerobics

Fueling Imagination in the 21st Century

by Linda Conway Correll George,

Subject categories
ISBNs
  • 9789386446824
  • 9789386446848
  • 9789386446909

Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

This technique has been tested, both in the classroom and the boardroom. Using this, American and Indian students have received more than 200 local, regional, national, and international awards for their creativity from prestigious competitions such as the AAF ADDY and the International Summit Awards. Advertising professionals, from copywriters to creative directors, have collected several awards such as the Cannes Lions, Clio, Ad Asia Pacific Awards, Media Spikes, One Show, and D&AD Pencils for the memorable and effective campaigns they have created for their agencies using this thought process.

This book is for anyone who wants to enhance their creativity! There is no aspect of life where this crucial skill is not utilized…. Get the book and get cracking!

  • SAGE Publications; August 2017
  • ISBN: 9789386446848
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Creative Aerobics
  • Author: Linda Conway Correll George; Arpan Yagnik
  • Imprint: Sage Publications Pvt. Ltd
Subject categories
ISBNs
  • 9789386446824
  • 9789386446848
  • 9789386446909

In The Press

“We often treat critical thinking and creativity as two separate disciplines. The research behind Creative Aerobics shows they are two sides of the same coin.”

Subject categories
ISBNs
  • 9789386446824
  • 9789386446848
  • 9789386446909