Designing Quality Survey Questions

by Sheila B. Robinson, Kimberly Firth Leonard

Subject categories
ISBNs
  • 9781506330549
  • 9781506330532
  • 9781506330563

Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. 

Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, “Stories from the Field” features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned.


  • SAGE Publications; May 2018
  • ISBN: 9781506330532
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Designing Quality Survey Questions
  • Author: Sheila B. Robinson; Kimberly Firth Leonard
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9781506330549
  • 9781506330532
  • 9781506330563

In The Press

“A one-stop shopping manual to survey design.”

Subject categories
ISBNs
  • 9781506330549
  • 9781506330532
  • 9781506330563