"An entertaining, informative and thoughtful mass media text that keeps students engaged."
—Charles W. Little Jr., Santa Ana College
Transform your students into smart, savvy media consumers.
A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
A Complete Teaching & Learning Package
SAGE Premium Video
Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video now.
Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-5323-4. Learn more.
FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more.
FREE online resources for students that make learning easier. See how your students benefit.
SAGE lecture spark
Spark lively classroom discussion around current events. Learn more about free lecture launchers.
Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at www.ralphehanson.com