Cases in Public Relations Strategy

by St. John, Burton, III, Diana Knott Martinelli, Robert S. (Scott) Pritchard,

Subject categories
ISBNs
  • 9781506349152
  • 9781544339948
  • 9781544339917

Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.

 

 

  • SAGE Publications; August 2018
  • ISBN: 9781544339948
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Cases in Public Relations Strategy
  • Author: St. John, Burton, III (ed.); Diana Knott Martinelli (ed.); Robert S. (Scott) Pritchard (ed.); Cylor A. (Alexander) Spaulding (ed.)
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9781506349152
  • 9781544339948
  • 9781544339917