Business Research

A Guide to Planning, Conducting, and Reporting Your Study

by

Subject categories
ISBNs
  • 9781544307824
  • 9781544307831
  • 9781544307800
Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
  • SAGE Publications; August 2018
  • ISBN: 9781544307831
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Business Research
  • Author: Donald R. Cooper
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9781544307824
  • 9781544307831
  • 9781544307800

In The Press

“Donald Cooper provides a roadmap for success by supplying his readers with the essential tools needed to succeed in conducting and reporting research in the ever changing business environment we live in today.”

Subject categories
ISBNs
  • 9781544307824
  • 9781544307831
  • 9781544307800