Business Research

A Guide to Planning, Conducting, and Reporting Your Study

Donald R. Cooper,

Business Research: A Guide to Planning, Conducting, and Reporting Your Study
 
 

A concise, simplified approach to the research process in business and management, guiding students step-by-step through their research project, from exploring questions and problems, to designing the research, and lastly, writing the results.

Chapters include a design matrix and three sets of questions by research objective to help identify the designs that are appropriate for a project and why. There are also seven road marker activities –exploring, planning, creating, conducting, collecting, analyzing, and writing – directing students from one milestone to the next.

 

Key features include: 

 

  • Statistical Decision Trees enabling students to bypass the typical statistics chapters and select the appropriate analysis based on prior learning
  • Global narrative highlighting a wide spectrum of business research challenges. 
  • An APA style how-to guide with over 26 exhibits that includes writing examples using permissions for articles and a 2016 thesis.
  • Qualitative research and mixed designs.
  • Real world case studies blending business research within the context of successful organizations.

The book is supported by online resources for instructors and students, including: PowerPoint slides, an instructor’s manual, author selected videos, cases and data sets from SAGE SRM.

 

Suitable for Business and management students undertaking a research project or research paper.



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