International Public Relations

Negotiating Culture, Identity, and Power

by Patricia A. Curtin, T. Kenn Gaither

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
  • SAGE Publications; January 2007
  • ISBN: 9781452213286
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: International Public Relations
  • Author: Patricia A. Curtin; T. Kenn Gaither
  • Imprint: SAGE Publications, Inc