Public Relations Online

Lasting Concepts for Changing Media

by

Subject categories
ISBNs
  • 145222255X
  • 9781412914178
  • 9781452222554
  • 9781452238210
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
  • SAGE Publications; December 2006
  • ISBN: 9781452222554
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Public Relations Online
  • Author: Thomas A. Kelleher
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 145222255X
  • 9781412914178
  • 9781452222554
  • 9781452238210

In The Press

"College-level students of public relations will find it an important guide to the online media environment, and college-level courses in both public relations and media studies will find it suitable for assignment and classroom discussion."