Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
SAGE Publications; December 2006
- ISBN: 9781452222554
- Edition: 1
- Read online, or download in secure PDF or secure ePub format
- Title: Public Relations Online
- Author: Thomas A. Kelleher
Imprint: SAGE Publications, Inc
In The Press
"College-level students of public relations will find it an important guide to the online media environment, and college-level courses in both public relations and media studies will find it suitable for assignment and classroom discussion."