1. Business & Economics
  2. Inside Spin

Inside Spin

The dark underbelly of the PR industry

Bob Burton ,

 
Tap to preview
Inside Spin: The dark underbelly of the PR industry
Inside Spin: The dark underbelly of the PR industry

About the eBook

Public relations professionals invisibly influence just about every news story we read, see and hear. Even more significant is what they manage to keep out of the news altogether.

Inside Spin is the first behind the scenes investigation of the billion dollar a year Australian PR industry. Bob Burton illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, court journalists, attack corporate competitors and influence politicians. Through detailed case studies from both private and public sectors, he shows just how much PR filters what we see, hear and think about the organisations that affect our lives and shape our society.

Inside Spin is a searing expose of the influence industry and the deep-pocketed organisations they serve.

'While journalists surrender to the increasing mastery of the misinformation industry, media consumers will more often need to become their own gatekeepers. Bob Burton's Inside Spin is a comprehensive guidebook.'
Chris Masters, ABC TV Four Corners

'A punchy and passionate book that tells us things we need to know about both PR and journalism.'
Margaret Simons, author and journalist

Show more

In The Press

About the Author

  • Publisher:
  • Published: ; Copyright:
  • ISBN:
  • Edition:
  • Title:
  • Series:
  • Author:
  • Imprint:
  • Language:
  • Number of Pages:  [disclaimer] Page count shown is an approximation provided by the publisher. The actual page count will vary based on various factors such your device's screen size and font-size.

Read online

You can read this ebook online in a web browser, without downloading anything or installing software.

Download file formats

This ebook is available in file types:

This ebook is available in:

After you've bought this ebook, you can choose to download either the PDF version or the ePub, or both.

DRM Free

The publisher has supplied this book in DRM Free form with digital watermarking.

Required software

You can read this eBook on any device that supports DRM-free EPUB or DRM-free PDF format.

Digital Rights Management (DRM)

The publisher has supplied this book in encrypted form, which means that you need to install free software in order to unlock and read it.

Required software

To read this ebook on a mobile device (phone or tablet) you'll need to install one of these free apps:

To download and read this eBook on a PC or Mac:

  • Adobe Digital Editions (This is a free app specially developed for eBooks. It's not the same as Adobe Reader, which you probably already have on your computer.)

Limits on printing and copying

The publisher has set limits on how much of this ebook you may print or copy. See details.

  • {{ format_drm_information.format_name }} unrestricted {{ format_drm_information.format_name }} {{format_drm_information.page_percent}}% pages every day{{format_drm_information.interval}} days {{ format_drm_information.format_name }} off
Read Aloud
  • {{ read_aloud_information.format_name }} on {{ read_aloud_information.format_name }} off
Categories
  •  > 
ISBNs