Don Norman

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The Design of Everyday Things: Revised and Expanded Edition

The Design of Everyday Things

Revised and Expanded Edition

Basic Books (2013)

The ultimate guide to human-centered design Even the smartest among us can feel inept as we...

The Design of Future Things
Basic Books (2009)

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A....

Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design

Why We Love (or Hate) Everyday Things

Basic Books (2007)

Why attractive things work better and other crucial insights into human-centered design ...