Douglas A. Ferguson

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Media Promotion & Marketing for Broadcasting, Cable & the Internet
US$51.95

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web,...

Transmitting the Past: Historical and Cultural Perspectives on Broadcasting

Transmitting the Past

Historical and Cultural Perspectives on Broadcasting

US$29.95

Original essays exploring important developments in radio and television broadcasting. The essays...

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

The Twenty-First-Century Media Industry

Economic and Managerial Implications in the Age of New Media

US$42.50

The Twenty-First-Century Media Industry examines the role that new media technologies are having on...