Jonah Berger

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Invisible Influence: The Hidden Forces that Shape Behavior

Invisible Influence

The Hidden Forces that Shape Behavior

Simon & Schuster (2016)
US$11.99

Jonah Berger, the bestselling author of Contagious , explores the subtle, secret influences that...

Contagious: Why Things Catch On

Contagious

Why Things Catch On

Simon & Schuster (2013)
US$12.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....