Peter Fader

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Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity

Focus on the Right Customers for Strategic Advantage

US$14.99

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about...

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

US$14.99

How did global gaming company Electronic Arts go from being named “Worst Company in America” to...