Robert B. Cialdini

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Influence: The Psychology of Persuasion


The Psychology of Persuasion

HarperCollins (2009)

Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how...

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Harvard Business Review Press (2013)

The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read...

The Practice of Social influence in Multiple Cultures
Taylor and Francis (2000)

This book provides a diverse collection of studies reporting the effects of social influence...

HBR's 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR's 10 Must Reads)
Harvard Business Review Press (2017)

Develop the mindset and presence to successfully manage others for the first time. If you read...

Influence and Persuasion (HBR Emotional Intelligence Series)
Harvard Business Review Press (2017)

Changing hearts is an important part of changing minds. Research shows that appealing to human...