Walter McDowell

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Branding TV: Principles and Practices

Branding TV (2nd ed.)

Principles and Practices

US$63.95

In an effort to halt increasing media competition and decreasing audience shares, Branding has...

Head's Broadcasting in America: A Survey of Electronic Media (1-download)

Head's Broadcasting in America (10th ed.)

A Survey of Electronic Media (1-download)

US$170.00

After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting...

Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager

Understanding Broadcast and Cable Finance (2nd ed.)

A Primer for the Non-Financial Manager

US$43.95

From on-air talent contracts and FCC regulations to syndicated program amortization to music...