Advertising & Promotion

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Contagious: Why Things Catch On

Contagious

Why Things Catch On

US$12.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....

Predatory Thinking: A Masterclass in Out-thinking the Competition

Predatory Thinking

A Masterclass in Out-thinking the Competition

Pan Macmillan (2013)
US$10.99

A masterclass in out-thinking the competition.

Positioning: The Battle for Your Mind, 20th Anniversary Edition
US$26.10

“Ries and Trout taught me everything I know about branding, marketing, and product management. When...

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

US$9.99

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

Advertising Media Planning: A Brand Management Approach

Advertising Media Planning (4th ed.)

A Brand Management Approach

Larry Kelley, Kim Sheehan and 1 more...
US$75.95

The planning and placement of advertising media is a multibillion dollar business that critically...

Steidlmayer on Markets: Trading with Market Profile

Steidlmayer on Markets (2nd ed.)

Trading with Market Profile

Wiley (2003)
US$87.99

Proven techniques for market profile users at any level A "market profile" presents a number of...

Scientific Advertising
US$6.92

The time has come when advertising has in some hands reached the status of a science. It is based on...

The Art of Hustling: Sell or Surrender
US$9.55

Persuasiveness. Influence. A certain something that makes it impossible for people to say no. ...

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point

How Little Things Can Make a Big Difference

US$11.99

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold,...

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships

How to Talk to Anyone (2nd ed.)

92 Little Tricks for Big Success in Relationships

US$16.20

"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The...