Consumer Behavior

970 titles from eBooks.com

New Releases

Language

Ebook Format

DRM

Influence: The Psychology of Persuasion

Influence

The Psychology of Persuasion

HarperCollins (2009)
US$12.99

Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how...

Contagious: Why Things Catch On

Contagious

Why Things Catch On

US$12.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....

Consumer Identites: Agency, Media and Digital Culture

Consumer Identites

Agency, Media and Digital Culture

US$74.00

Consumer Identities explores the notion of agency by tracing the role and activities of consumers...

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion

A Revolutionary Way to Influence and Persuade

US$12.99

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the...

The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World

The Supply Chain Revolution

Innovative Sourcing and Logistics for a Fiercely Competitive World

AMACOM (2017)
US$26.99

It’s time to flip conventional thinking and view your supply chain as more than just a means to cut...

Freakonomics Rev Ed: (and Other Riddles of Modern Life)

Freakonomics Rev Ed

(and Other Riddles of Modern Life)

HarperCollins (2010)
US$11.99

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in...

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

US$11.99

In this highly informative and entertaining book, the founder of the vibrant new field of...

Overdressed: The Shockingly High Cost of Cheap Fashion

Overdressed

The Shockingly High Cost of Cheap Fashion

US$12.99

Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping...

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46...

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses

AMACOM (2015)
US$14.99

You don’t have to choose between acting sustainably and profiting wildly! Learn the secrets of these...