Marketing. Distribution of products

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Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design

How to Create Products and Services Customers Want

Wiley (2015)
US$30.99

The authors of the international bestseller Business Model Generation explain how to create value...

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

Wiley (2003)
US$30.99

The most renowned figure in the world of marketing offers the new rules to the game for marketing...

Building a Marketing Plan: A Complete Guide
Business Expert Press (2011)
US$19.95

The book aims to provide a comprehensive, holistic and practical framework for readers who are...

Decoded: The Science Behind Why We Buy

Decoded

The Science Behind Why We Buy

Wiley (2013)
US$33.50

In this groundbreaking book Phil Barden reveals what decision science explains about people’s...

The 4 A's of Marketing: Creating Value for Customer, Company and Society

The 4 A's of Marketing

Creating Value for Customer, Company and Society

Taylor and Francis (2011)
US$66.95

The authors present a powerful and tested approach that helps managers see a business’s every action...

Strategic Thinking: A Step-by-step Approach to Strategy and Leadership

Strategic Thinking (3rd ed.)

A Step-by-step Approach to Strategy and Leadership

Kogan Page (2010)
US$24.95

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which...

Marketing Communication: New Approaches, Technologies, and Styles

Marketing Communication

New Approaches, Technologies, and Styles

OUP Oxford (2005)
US$52.19

This book provides an in-depth focus on new and emerging developments in marketing communication,...

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

The Crown Publishing Group (2011)
US$9.99

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global...

Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Your First Year in Network Marketing

Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Crown/Archetype (2010)
US$14.99

How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities...

The Pursuit of New Product Development: The Business Development Process

The Pursuit of New Product Development

The Business Development Process

Elsevier Science (2011)
US$102.00

Product Development begins with an understanding of market needs, within a sound business model, a...